02/01/2020 8 Comments

Understanding the process of Mobile App Development.

Decoding the Mobile App Development process,

Getting to know an app development cycle

Simply put, the mobile app development process is not easy as it seems, however, if done masterfully the returns are defiantly worth it.

The process of mobile app development is a tedious one and the one which requires a lot of critical and analytical afterthoughts. Contrary to popular opinions, the majority of the heavy lifting is not just the fabled code or designs. That’s the easy part! The most important aspect is to understand the long term viability of that idea, zeroing in on the feature set, choosing a mobile app development company who are ready to go above and beyond with your vision, idea description, prototyping, designing, back end and mobile development, release, and marketing. Understanding the mobile app development process could be a tricky road.

Yes. Complex to those who want to eat the whole pie at once!

What you get in return is an endless stream of opportunities to grow your business.

Understanding the process of Mobile App Development

According to Inc., an average human spends at least 4 hours on their mobile phones, out of which a big chunk of time is spent on service-based mobile applications. So, if you want to build your business through digital services or you’re planning to expand your business to an app-based ecosystem there couldn’t be a better time.

The AppVoir process : 3 Step Process to succeed

See-: How to choose a software development company

Idea description and requirements analysis:

Prepare a general outline of your idea and discuss it with your mobile app development company in great detail. For example “I need a food/logistics delivery application with an interface like Uber where the map is displayed on the home screen.”

The company will then create a cost estimation ballpark using the app you described (uber in this case) as a reference. The cost for building your application will depend on several factors such as the size of the mobile app development company, the talent pool being deployed for your application, feature set integration in your app, platform choice, and scope of work. Here’s a tip for you –“ No company will provide you an accurate estimation based on your product description and that’s where you’ll need to site with your Account Manager and Tech lead to sit and decide the feature set you’ll be wanting in your mobile application.

In order to gain maximum footfall and acceptance you’ll want to select both Android and iOS as your choice of platforms which will require two separate native applications to ensure seamless experience for your customers using multiple devices.

Pricing Model is another thing that you’ll have to develop and since you’ll be a service-based business, you’ll probably have to sign a fixed price contract and be able to plan software development costs in advance depending on the complexity and feature set integration in project. In the end, you’ll have a detailed technical vision listing all the functional and non-functional requirements for your project.

If you want to add some new feature set, it will cost you extra. Also, you will not be able to review your team’s work before the end of the development process.

Another option could be a Time & Material contract. This approach would be more hands-on

In nature in which you can prioritize the app features on the scope, review the work at each milestone completion and get a more thorough follow up with your tech team whenever you feel the need. T&M model is highly preferred for applications which are complex and innovation-intensive mobile app projects involving technologies like the Internet of Things, Artificial Intelligence and augmented reality. However, the prices will rise exponentially as well.

The Design and Development Phase:

UI/UX design and development is just the start. The mobile app logic will be enabled through a server built through technologies like .php, ruby, .net, etc.

App Logic here implies many things which include live chat, social features, payments, and other referral and loyalty program elements. You will also require a web-based admin console to update, collect and analyze information and manage your operations.

It’s a given that all design decisions should be user research dictated. Mock-ups could be prepared by app developers to get a high-level understanding of your idea.

Also Read: How AppVoir’s custom mobile application empowers entrepreneurs to get seed funding?

A great mobile app development process is that in which a set of modules are developed and deployed separately.

How do you identify which feature set you’ll want for your customers and what won’t work? To get appropriate research and insight one should always develop a barebone version of Minimum Viable Product. Conducting tests and expanding its feature set based upon your customer’s feedback and demands.

Mobile App Marketing:

After the completion of design and development comes the hard part: App Marketing. Mobile Applications consume over 90% of the total mobile usage time. These include Face book and Instagram, mobile games, educational apps, and business tools.

Generating visibility and generating buzz for your application is of utmost importance because that’s the thing which will provide the initial momentum to your business, so have a dedicated marketing budget ready at the time of launch to accomplish the following:

  • A unique app feature that will differentiate your product from the rest of your competition.
  • Promo Website development with an explainer video and information about your project. And then run a Google AdWords campaign to bring traffic to your website.
  • Run a blog documenting your product, your services, and what future vision do you hold for your business.
  • Build an MVP and conduct early tests in order to refine your app.
  • Meticulously plan a soft launch for your product.


Sounds easy, right? With average CPI (Cost per Install) hitting $2.07 for iOS and $1.72 for Android, designing, developing and marketing a new mobile application could be a real uphill task. We at AppVoir understand this and we know how important it is for a business-person to direct their energies into things that they excel at. So, if you’re someone who has the vision to be the next big thing then feel free to connect to us. We’ll be glad to help out!

Till then keep that fire burning!



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